From the September 14th issue of Automotive News, “Clunker Shoppers Didn’t Play Hardball; Margins Soared.” The article states that (surprise, surprise) dealers took full advantage of cash for clunkers customers by selling new cars for far more money than they had previously been selling for. The article continues “Consumers did not understand that the cash for clunkers program rebate should be a starting point, not a conclusion.” No Duhh!
Tru-Car, a firm that tracks vehicle pricing says “Average margins at Kia stores went from 2.4% before the program to 5.1%. The firm says “Consumers left an average of $2,868 on the table for Mitsubishi, $2,500 for Toyota Prius, and $1974 for Mazda 3.” Oh yes and $3,810 on overage for Nissan Murano.
And! These figures do NOT include what happened in the finance (remember F&I?) office.
That, folks, is why Credit Unions and their members need Auto Solution. If your Credit Union does not offer Auto Solution, do them a favor–let them or us know.



